TL;DR
- UGC = you’re selling creative and often licensing — price both.
- Charge per deliverable, then add usage duration + channels + paid ads as separate items.
- Offer packages (3/5/10 assets) with simple add-ons so brands choose higher value.
UGC pricing is not influencer pricing
UGC is about production value and ad performance. Brands buy assets they can run.
- Base fee: content creation + editing.
- Usage rights: licensing based on duration + placements.
- Raw footage: charge extra (they can make unlimited variations).
- Rush: price urgency.
Example: 3-video UGC package
This is the kind of quote creators often flatten into one number:
- The ask: 3 short UGC videos for the brand’s socials.
- Overlooked add-ons: raw footage, 30-day paid usage, fast turnaround.
- Stronger quote structure: package fee + usage term + raw footage + rush as separate lines.
- Confidence outcome: you stop giving away extra production value and licensing inside a bundle.
Don’t bundle everything
Bundle = you accidentally give away licensing. Itemize add-ons. If the brand wants to run ads, treat that as usage rights. If they want ad access through your handle, treat that as whitelisting.
Run the exact UGC ask
Quomira is strongest when you plug in the deliverables first, then add the licensing terms the brand actually wants.