How much should you charge for a brand deal?

The mistake most creators make

They quote one number that quietly includes everything. Brands then use that single asset everywhere (ads, email, web, retail) — and the creator accidentally gives away licensing.

A practical pricing formula

• 1) Base content fee: what you charge to create the deliverable (shoot + edit + your on-camera performance).
• 2) Usage rights (licensing): what the brand pays to use your content beyond your organic post (duration + placements + territories).
• 3) Whitelisting / Spark Ads: you’re lending your handle and credibility to paid distribution — price it separately.
• 4) Exclusivity: restrictions cost money. If you can’t work with competitors, you’re losing opportunity.
• 5) Add-ons: raw footage, rush delivery, additional hooks, additional formats, etc.

Negotiation framing that works

Keep it simple and defensible:

• “The content fee covers production and delivery.”
• “Usage rights are a separate license based on duration/placements.”
• “If you want whitelisting or exclusivity, those are separate add-ons.”

When you should charge more

• Longer license (90–365 days) or paid placements (ads) requested
• Exclusivity requested
• Raw footage requested
• Fast turnaround (rush)

Example: one brand video + usage rights + exclusivity

This is one of the easiest places to underquote because the brand sounds like it wants "just one deliverable."

• The ask: 1 branded video, 90-day paid usage, and no competitor deals for the quarter.
• Overlooked add-ons: paid usage term, category exclusivity, possible raw footage or edit requests.
• Stronger quote structure: base content fee + usage rights + exclusivity + any production add-ons.
• Confidence outcome: you can defend the quote as a stack of real business terms instead of one vague number.

Use Quomira like a quote builder

Run the deliverable first, then add usage rights, whitelisting, and exclusivity so the final quote reads like a real package you can actually send.